scriptwriter/copywriter

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the brief

 

Bacardi UK were looking for a whole new internal brand campaign; one that embraced the rich history and culture of a company that despite being iconic, remains family-run.

 

 

 

the response

 

The design and copy team at Maverick, of which I was part, created an elegant introduction pack that left new employees in no doubt they were becoming part of something a bit special - aptly reflecting their powerful historical values and bold future ambitions. It was called Becoming Bacardi...

becoming bacardi campaign
intro pack welcome page
intro pack history page
intro pack culture page

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 UK: +44 7541 171226 US: +1 (805) 404 8263 email: me@leerowlett.com