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the brief


Bacardi UK were looking for a whole new internal brand campaign; one that embraced the rich history and culture of a company that despite being iconic, remains family-run.




the response


The design and copy team at Maverick, of which I was part, created an elegant introduction pack that left new employees in no doubt they were becoming part of something a bit special - aptly reflecting their powerful historical values and bold future ambitions. It was called Becoming Bacardi...

becoming bacardi campaign
intro pack welcome page
intro pack history page
intro pack culture page

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