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client: british airways
writer: lee rowlett
producer: sam brock (bbh london)
creative director: james swan (bbh mk)
british airways european campaign

the brief


In order to attempt to claim customers back from Easyjet flying out of Gatwick, BA wanted to go on the offensive with a campaign that explained their 'frills' flights to destinations across Europe were available from £45 one-way.




the response


To complement the press and billboard 'guidebook' campaign, I wrote a radio commercial designed to get across the fact that the best of Europe can be experienced from just £45 one-way.

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