scriptwriter/copywriter

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beefeater uk rebrand radio
tap the radio to listen to the commercial
hello birmingham
30"
client: whitbread
writer: lee rowlett
producer: sam brock (bbh)
creative director: james swan (bbh)
ah, burton!
30"
client: whitbread
writer: lee rowlett
producer: sam brock (bbh)
creative director: james swan (bbh)
sweet, sweet halifax
30"
client: whitbread
writer: lee rowlett
producer: sam brock (bbh)
creative director: james swan (bbh)
so ashford
30"
client: whitbread
writer: lee rowlett
producer: sam brock (bbh)
creative director: james swan (bbh)

other scripted

top deck travel promo

bank muscat campaign

british airways simulator

brief

 

British restaurant favourite Beefeater was in need of a UK-wide make-over. Owner Whitbread commissioned BBH to come up with a seriously meaty rebrand from the bottom up. As part of the gradual launch of the 'Moo and improved' Beefeater, a few test sites were selected to gauge opinion on the new look. It was our job to make the public aware of them.

 

 

response

 

To compliment the press ads placed in regional and local publications, I wrote some radio commercials to increase awareness. We were lucky enough to get comic actor Matt Berry to voice the ads - each based around the concept of 'saying thank you with steak'.

 UK: +44 7541 171226 US: +1 (805) 404 8263 email: me@leerowlett.com