DHL wanted to develop a whole new on and offline culture for their global sales team, under the umbrella concept of Just Sell.
I wrote the copy for the campaign - from the microsite, launch emails, brochures and the monthly magazine, to posters and adverts to be displayed within DHL in over 225 countries.
The Just Sell campaign has been a huge success across the world, with sales performance figures improving even in times of global recession. The teams throughout the company have responded excellently to the cohesive, empowering nature of the Just Sell campaign.
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