scriptwriter/copywriter

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discovery channel
mostelecom guerilla campaign

brief

 

Mostelecom is one of Russia's largest cable TV networks. They wanted a novel guerilla campaign to create awareness of the new season of Discovery Channel shows they were airing.

 

 

 

response

 

Working as part of the Maverick team, I worked on concepts, headlines and copy for a selection of print work, which was then distributed in all manner of areas across key Russian cities - including underground stations, bars, and gents' toilets!

 

 

programme: dirty jobs

 

 

programme: mission implausible
underground banner
programme: american chopper

other print

rac vw x promo ads

audi billboards

audi press ads

toilet door posters
beer/coaster stickers

 

 

bathroom wall stuntīˇ¯
condom machine stickers
football hoarding advertising
bathroom advertising

 

programme: deadliest catch 3

british airways europe ads

 UK: +44 7541 171226 US: +1 (805) 404 8263 email: me@leerowlett.com