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fairmont residences brochure

the brief


Fairmont Residences were about to announce the construction of a new luxury residential apartment building on the banks of the Nile in Egypt. They required something that effectively expressed the high-end, super-exclusive nature of the apartments.




the response


Working with designer Karen Mellor - who created a beautiful square, material-wrapped book - I wrote copy that captured the natural charisma of Zamalek Island, the impressive facilities the building offers, and the rich history of the Fairmont company.


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