scriptwriter/copywriter

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rac cross promotional direct mail

brief

 

I was lucky enough to be part of the BBH team that won the RAC account in the summer of 2012. Prior to the launch of the new positioning, we put together a number of direct mail communications designed to reach a very diverse selection of RAC customers.

 

 

response

 

Part of this work was a collection of targeted DMs produced in conjunction with the VW group, and some battery awareness work that began to bring in the more creative, supportive, progressive tone of the new 2013 brand positioning.

other print

british airways giveaway

audi billboards

audi press ads

creative work owned by Bartle Bogle Hegarty

creative work owned by Bartle Bogle Hegarty

creative work owned by Bartle Bogle Hegarty

british airways europe ads

skoda customers second car coverage dm
volkswagen customers second car coverage dm
customer battery awareness dm
 UK: +44 7541 171226 US: +1 (805) 404 8263 email: me@leerowlett.com