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red bull internal campaign

the brief


Red Bull were looking to create a cohesive, engaging internal comms campaign to bring a sense of unity and identity to its UK team.




the response


Working with Maverick Advertising and Design in London, I wrote a multi-platform internal campaign based around the concept of Redonism; an entire working philosophy that much more closely resembled the free-spirited, creative image that Red Bull enjoys externally.

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